Hasbro

Hasbro (for short as Hassenfeld Brothers) is a toy and multimedia company founded by Henry, Hillel and Herman Hassenfeld in 1923 at Pawtucket, Rhode Island. Currently, Brian Goldner is the CEO and John Frascotti is the president of the company.

They were known for toy franchises such as G.I. Joe, Transformers, My Little Pony, Mr. Potato Head, Littlest Pet Shop, Hanazuki, Nerf and Baby Alive, as well as board games like Battleship, Monopoly and Dungeons & Dragons. They have also made Bop-It and also did toy deals with Disney (such as Frozen, Disney Princess, Marvel and Star Wars. (The latters were licensed by Hasbro long before Disney bought Marvel and Lucasfilm)), Takara Tomy (with Beyblade, Duel Masters and B-Daman) and the Yo-Kai Watch series by Level-5.

Hasbro also provides visual story entertainment with its Entertainment and Licensing division, such as production studio Hasbro Studios, recently bought animation studio Boulder Media, its film division with both the Hasbro Studios film banner and the self-financing/co-financing Allspark Pictures banner, and cable television network Discovery Family (which Hasbro owns 40% of the network, formerly Hub Network/The Hub and Discovery Kids). They also own 70% of Backflip Studios, a game development studio. Since late 2019, Hasbro bought Canadian-based global entertainment company, Entertainment One, causing to add their Family & Brands IPs into their portfolio, as well as enhancing productions.

Since 2012, The Humanoidverse kickstarted with the Anthro Bunraku comic book and television series and Equestria Campus Supremacy series, alongside non-MLP franchises such as Transformers and MoonDreamers in collaboration with Hollowfox Entertainment. Hasbro will be in charge of the toys and merchandise, considering that Hasbro created My Little Pony and other franchises involved in the Humanoidverse.